Marketscape is designed to facilitate account planning. Insights and Sales Spotlight bring key metrics to the forefront. Charts allow you to see trends for metrics such as Patient Volume and Readmit rate. For those times when you just want to see the numbers, you can drill down on the charts or turn off “Chart View”. Finally, tabs provide a more direct path to popular metrics, such as Sources and Destinations tables. Detailed metrics on referral sources and competitors have never been more accessible!
The following video summarizes the basic functions on the Explore page that will help you to identify the best opportunities and develop a strategy for engagement.
This video is a bit dated, so what you see will not be identical to the current version of Marketscape. However, the basic workflow is similar.
Marketscape is designed to help you with the following three phases of the sales cycle:
- Managing your Territory - organizing and prioritizing your accounts
- Developing your Account Plan - This page - In depth evaluation of providers to identify the best accounts to pursue.
- Preparing a Presentation - Templated or custom reports for personalized, data driven presentations
Once you have viewed the video for developing your account plan, you can navigate to the next page for more information.